catflap.org Online Dictionary Query

  Customer Relationship Management
       
           (CRM, CIS, Customer Information Systems, Customer
          Interaction Software, TERM, Technology Enabled Relationship
          Manager) Enterprise-wide software applications that allow
          companies to manage every aspect of their relationship with a
          customer.  The aim of these systems is to assist in building
          lasting customer relationships - to turn customer satisfaction
          into customer loyalty.
       
          Customer information acquired from sales, marketing, customer
          service, and support is captured and stored in a centralised
          database.  The system may provide data-mining facilities
          that support an opportunity management system.  It may also
          be integrated with other systems such as accounting and
          manufacturing for a truly enterprise-wide system with
          thousands of users.
       
          (1999-08-20)
       
       

  customer relationship management /kˈʌstəmə ɹɪlˈeɪʃənʃˌɪp mˈanɪdʒmənt/ (CRM /sˌiːˌɑːɹˈɛm/)
  Kundenbeziehungsmanagement  [econ.]